​T-MOBILE  USA, Seattle, WA 
DIRECTOR OF PRODUCT
Manage, develop, and innovate new products and services designed to increase value of core communication services, gross adds, reduction in churn and improve customer experiences.  Manage the activities of a team of Product Managers, Enterprise IT, Engineering and 3rd Party Vendors to successfully create, maintain and launch product offerings.
  • Lead the creation, requirements, product marketing, and launch of T-Mobile DIGITS. This product was a complete overhaul of the core network to allow for a user-centric approach to managing and using any device for telephony.  DIGITS provides the capability to have multiple numbers on a single device or use multiple devices for a single number thus providing ultimate flexibility for calling and texting.  Responsible for 1/3 of the Gross Adds to T-Mobile in the Quarter in which DIGITS was launched.
  • Evolved Commercial Traffic (A2P) business - driving strategy, requirements and partner relationship with the shift from Short-Codes to Long-Codes to Messaging as a Platform/RCS.  Grew Commercial Traffic revenues 125% in 2017.
  • Manage CAPEX budgets exceeding $300M to generate new income sources and products
  • Grew T-Mobile’s Mobile Internet service by 350% by developing an on-device enrollment and activation framework for all broadband devices.  Introduced consumer friendly offers including the ability to “stack data” and “free data for life”.  Managed Apple integration including the development of the Apple SIM and on-device activation as well as a cloud based platform for all other device.
  • Developed T-Mobile’s strategy for video service providers; created a framework to provide a “breadth” and “depth” strategy for acquiring and delivering content to customers. Grew T-Mobile TV by over 700% in 2011, generating $50 million in revenue and grew service another 100% in 2012.  Worked directly with T-Mobile’s and an external TV Service Provider’s C-Level staff to generate unique customer offers and value propositions.

 
 
VARIA MOBILE  USA, Seattle, WA 
A development-intensive startup venture, formed by a management buyout of AOL’s wireless division, which produced wireless content delivery systems for product carriers and consumers.
DIRECTOR OF PRODUCT PLANNING & MARKETING
Directed all aspects of product planning and marketing, which included overseeing the overall product direction, for line of Rhapsody ibiza wireless portable media players. Managed financial modeling, revenue projections, and operating budgets for the company. Coordinated the activities of the development organization, which included 26 developers, to ensure overall schedule and deliverables for the product line were met. Interfaced directly with retailers and product reviewers to pitch and demonstrate the product benefits. 
  • Launched Rhapsody ibiza line of PMPs, which received technical acclaim from key technology product review forums such as Cnet,Yahoo Tech, and the LA Times.
  • Spearheaded the development of the first WiFi-enabled PMP player (3rd generation) that could be sold for under $100 through aggressive component sourcing and design modifications. Reduced production cost of the original design by more than 50%.
  • Developed product specifications and design concepts for cellular connected media and social networking  devices to be used by a variety of manufacturers, carriers, and content providers such as T-Mobile, Orange Sky Entertainment Group, RCA, and Haier.
 

AOL  USA, Seattle, WA
DIRECTOR OF PRODUCT MARKETING
Hired to lead the portable platform strategy for the new wireless division formed by the merger of recently acquired Wildseed, Ltd. with the Tegic Communications predictive text division. Conducted extensive worldwide quantitative and qualitative ethnographic research that provided detailed data illustrating how users in cultures throughout the U.S., Europe, and Asia acquired, managed, and utilized media for various devices and technologies.

  • Created detailed pitches and marketing requirement documents that presented clients with the opportunity to provide their customers with a compelling content experience, across multiple device platforms, by integrating AOL’s content services and technologies with their own.
  • Collaborated with major Korean cellular provider, KTF, to produce the product roadmap for integrating with AOL’s service platform. Closed initial $500,000 deal, which was the first step for securing far more lucrative next-generation device opportunities.
 
MICROSOFT CORPORATION  USA, Redmond, WA 
RESEARCH MANAGER / USER RESEARCH MANAGER
Managed overall research impacting product planning of several key software and hardware products, with a focus on improving the customer experience. Led multiple new product development initiatives in collaboration with diverse internal and external stakeholders, which included conducting primary research to developing product specifications. Managed 8 direct reports and held budgetary responsibility for up to $1 million. Product lines included Windows Mobility, Tablet PC, and MS Finance Products.

  • Created and managed first joint research endeavor with Intel for studying computing needs and usage in mobile situations, which led to the first designs and marketing of mobile Internet devices and netbooks.
  • Collaborated with OEMs and ODMs to develop functional and feature requirements for highly portable computers, which enabled them to refine their roadmaps and product features based on a better understanding of user and market needs.
  • Developed initial feature and functional requirements for Tablet PC, a product introduced by Bill Gates at the Comdex 2001 that received many awards for technology innovation.
  • Initiated an innovative new approach for Microsoft Money, emphasizing user experience over simplified measures of product usability, which contributed to significant gains in market share and closed the gap with major competitor, Intuit’s Quicken.
 

Compaq Computer Corporation  USA, Houston, TX 
HUMAN FACTORS ENGINEER
Developed continual improvements in product design and customer experience for multiple hardware products and software applications. Created and implemented software and industrial design directions for a variety of products.

• Introduced in-depth ethnography to promote a better understanding of the use of servers in a corporate environment, which provided the impetus for numerous product innovations such as hot-swappable components, rack-mounted servers, and optimal usage of built-in pointing devices.

• Specified, designed, and prototyped an on-computer diagnostic display that slashed the amount of time required for making critical device repairs.

NASA/Lockheed  USA, Houston, TX 
RESEARCHER
Conducted and managed research projects on astronauts for understanding computer interactions with manned space flights. Designed experiments and tested astronauts on ability to interact with computers in zero-gravity situations.
Education
Master of Arts, Cognitive Psychology, Plus work towards PhD –  RICE UNIVERSITY
Bachelor of Arts, Psychology, Departmental Honors –  FRANKLIN & MARSHALL COLLEGE